Yiwu City is located in the central part of Zhejiang Province, China, and is one of the most economically developed county-level cities in China. Today, Yiwu has become the world’s largest small commodity distribution center. And it provides customized packaging service. But how to customize packaging in Yiwu wholesale market has always been a great concern to importers. Many start-up company and medium-sized enterprises can quickly establish their brands through customized product packaging with brand logos. Packaging is a very important brand asset.

Why we need to customize packaging?

1. The size of customized packaging is more suitable

The size of the packaging boxes on the market is usually fixed. The company can make a suitable product packaging box according to the size of its products so that the combination of such packaging boxes and products will have the best effect.

2. Customized packaging will meet the needs of customers

When designing the contents of the packaging box pattern and words, the designers will design the products according to the preferences of the product consumer groups.

3. Customized packaging is conducive to build brand

Exquisite packaging is a manifestation of brand value, which represents the corporate image. Exquisite and careful packaging can help consumers quickly distinguish you from your competitors.

How to customize suitable product packaging?

1. Some of the branding elements that should be considered when creating a packaging design:

Color: What color does your logo, website, sample book, and product use?

Logo: Your logo should appear on the packaging so that customers can quickly identify your brand

Font: Did you choose a specific font for your brand?

2. Choose active brand elements

If you want to make the packaging of the brand, you need to combine the elements and characteristics of the brand.

Color is the most active visual element in brand design. Color should enhance the product’s characteristics, not fight it.  Many big brands will combine the colors to design brand packaging. The color configuration should be harmonious, in line with the functional purpose of the product.

As your best sourcing agent and strategic partner in China, UnionSource will help you with product design, factory selection, production management, product repack, QC, global logistics,OEM.